Excel in organic search is very important to drive traffic people looking for your services to your website. Appearing high in the SERPs generally shows that the brand is well-established and authoritative and help put you head and shoulders over the competition.
Implementing a strong key strategies and optimize your content (SEO) is the key to succeed in the competitive ranking Google 2020. Consider these statistics:
68% of online experience begins with the search engines.
53% of all website traffic comes from organic search.
Less than 1% of the most popular keywords that are responsible for over 60% of all searches.
long tail keyword searches have a click-through rate of 3-5% higher than generic search.
1.000% + SEO drives traffic than organic social media.
But it has a great keyword strategy is only the first step; to be able to continue to improve your strategy, you need to measure results.
So how do you keep track of your keyword rankings to optimize performance and improve your search traffic? Here how we approach it.
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Brief History Keyword
The term “SEO” was created in 1995. At that time, both ranked in one of the various search Digital Marketing Company in Nottingham .
Writing text enough
Incorporating high density of keywords
Including internal and external links
Creating accurate HTML tags
Not a lot of change over the next few years, until 2000, when Yahoo chose a little-known company called Google (pictured here in 1999) to the power of organic search results.
Google took a revolutionary step in view of these two factors on-and off-page to rank. In other words, if a group of other websites are linking to your site (while incorporating the right anchor text), Google interprets this as a message that your site can be trusted – and therefore deserves to be ranked well.
But this cause unexpected problems: Webmaster race to acquire as many links as possible with the hope of a higher ranking for their targeted keywords. Inevitably, this tactic is the weight (and repeatedly) abused, and industry throughout the “trade” links grow from behind it. The next update to the algorithm Google attempted to overcome this, though forbidden connective tissue is still a common trait of “black hat” SEO today.
Google makes a myriad of tweaks, both large and small, that way search results are calculated for a bunch of years. But arguably the most impactful update, from the content perspective, is the Panda update in 2011, which aims to crack down on sites packed with low quality or thin content. Along with the Penguin update rolled out shortly after, sites that rely connective tissue and stuffing saw their ratings – and their traffic – declined overnight.
Since then, it becomes much harder to game the system
Ranking well for your target keywords are now requiring high-quality content that your audience find really useful.
With more effort and investment required for success – and the results take longer to achieve – it becomes more important than ever to keep track of your performance.
* SEO Keyword Research Made Easy in 2020
* How to Rank on Page 1 of Google for Thousands of Keywords
* Targeting Branded vs. SEO Keyword: Should You Focus On?
* Why You Should Use Long-Tail Keywords in Your SEO Campaign
How To Track Your Rankings
You can, of course, keep track of your Digital Marketing Agencies in Nottingham manually only to open an incognito window, search for terms, and scrolling through the results page until you find your site.