Google Explains Pruning Content Best Practices

Google’s on how to identify the page to block. Then he explained why some pages of low traffic fine. In Digital Marketing Company in Newcastle Webmaster Hangout, Google’s John Mueller said low traffic pages to and which are not worried about.

Low Traffic Pages Is Dangerous?

It is generally understood that it’s a good idea to remove low-performing pages. low quality pages tend to attract the amount of traffic is low and should be either not-indexed or removed entirely. That is the question John Mueller answered is about.

The question is specifically about news sites but the answer to Mueller widened to be useful for more than just a news site.

This is the question:

We publish news and articles. For example, we have 100 new articles every day and ten of them gave us 95% of organic search traffic. Another 90 everywhere. We fear that Google could decide our website attractive only to 10%. There is an idea to hide some boring local news under noindex tag to create the overall quality of all content publishing better. What do you think?

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Mueller discusses how to review the algorithms of Google’s first Google web page and throughout the site in order to understand what level of quality. The answer is at a general level, which means that it applies regardless of whether it is a news site or other types of sites.

This is what it says Mueller:

“In general, we do see content on per page basis. And we also try to understand the overall site, to understand how well this is working site, this is something that users appreciate. If everything basically works the way it screaming into work. So it’s not completely out of the question to think about all of your content and think about what you really want to have indexed “.

Now Mueller focuses on news sites. He stated that the traffic is not always the metric used to assess whether a web page news of low quality.

But especially with news sites, it seems quite normal that you will have a lot of interesting articles that for a short time, which may be more than a snapshot of the day to the local area. And it was kind of normal that they do not become large, popular stories on your website. So from that point of view, I would not necessarily call them articles of low quality articles, for example. So, just because a news article is not popular does not mean it’s low quality.

John Mueller then advise on how to know when your content is really low quality. He highlighted issues such as the content is hard to read, broken English, and the content is poorly structured. Then he says what to do if you have a mixture of good quality content and bad.

On the other hand, if you publish articles from … hundreds of different authors and they are of varying quality, and some of them are really bad, they are somewhat difficult to read, they are structured in a bad way, their English was broken. And some of them are really high-quality pieces of art, almost that you provide. Then create a kind of mixture on a website made it very difficult for Google and for users to understand that you really have a lot of gems on your website …

So that’s a situation where I would go and say, we need to provide some kind of filtering quality, or some kind of quality bars ahead of time, so that users and Google may recognize, this is really what I want to be known for.

And these are all things, perhaps the user-submitted content, it is something that we are publishing because we work with these people, but that is not what we want to be known for. Then that Digital Marketing Agencies Newcastle is a situation where you might say, maybe I’ll put a on this, or maybe I would initially put on this until I see that in fact they are doing very well.