Psychology plays a big role in the marketing world. As marketers, we utilize psychology to better understand human behavior and create personas consumers. One of the more Digital Marketing Company Nottingham interesting aspects of our behavior is the reliance on cognitive biases to push some of our actions. As a top digital marketing company, we want to explain about these biases and share Cognitive Bias Top you should use for Digital Marketing.
What Cognitive Bias?
The term ‘cognitive bias’ is defined as “making a mistake because” where people ignore the fact not to follow such things as social factors, past experience, presumption, or even environmental factors. Call them mental shortcut or learned behaviors, they can cause irrational behavior. Often, we do not realize that we made this decision for a less than optimal reasons.
This bias was first referred to as “cognitive bias” by a pair of researchers, Amos Tversky and Daniel Kahneman, in 1972. Over the years, studies have verified how often the cognitive biases affect our decisions and our daily lives. Marketers quickly learned that it can be used to increase the conversion rate.
Top cognitive bias for Digital Marketing
While there are dozens of cognitive biases that have been used in digital marketing, it is most effective to include in your digital marketing strategy:
Fear of loss – fear of loss or receive a surge of attention over the last few years, and surprisingly have become stronger because of it. Basically, it is when people are worried about losing a great experience because they do not exist. concept has helped drive the regular use of a social platform where people stay connected with other people and the world to avoid the possibility of losing something they may not want to miss. techniques to use in marketing including the use of low stock message and offering a limited time to take advantage of scarcity.
Confirmation Bias – This is when a person’s own beliefs and hypotheses about life overshadow their interpretation of the information to confirm what they already believe. This often happens in politics and religion or a common stereotype. Interestingly, this is something that is hardwired into us as human beings and not a learned social behavior. We want to be right in confidence and find ways to strengthen our concept. In marketing, it is important to be consistent with the message of the ad and the landing page, so people get the same offer they viewed before.
Bandwagon effect – It does not only happen in the sport! People jump to all sorts of bandwagons of political candidates, for the Oscar-nominated music. People like to be part of the group and is easy to jump on the bandwagon a.
Repeat reinforcement – When something is repeated often enough, will eventually be believed to be true. The Internet is a constant example of this is where things can be repeated again and by various sources and they become almost self-reinforcing.
Loss aversion – People do not want to give anything. It does not even matter if it’s not something that they need; they just do not want to lose anything. That’s why a buy-one-get-one effective sales or sales such as “buy now and get 25% off!”.
Anchoring – anchoring concept is based on how many people will rely on a single piece of information when making purchasing decisions. For example, people who are aware of the price does not look beyond the price. People who rely on the judgment Digital Marketing Companies in Nottingham will be a big focus there. Better understand your customers makes it easier to design your website to showcase products and services based on what they consider most important to their decision making process. The herd mentality – Black Friday and Cyber Monday is the most obvious example of the herd mentality in the marketing world.